Following a recent trend in arena design led by Conseco Fieldhouse, FedExForum was designed with a uniquely Memphis theme. With a location on the historic Beale Street and the fact that Memphis is the “Home of the Blues, Birthplace of Rock ‘n’ Roll” the theme of Memphis Music was an obvious choice. When developing elements to showcase the theme, the architects ensured that the theme would not turn FedExForum into a museum. The theme was meant to showcase the rich history of music and demonstrate the continuing production and development of new music in Memphis. As such, when you travel through FedExForum you’ll see themed areas of both the Plaza and Terrace concourses featuring the Blues, Rock ‘n’ Roll presented by International Paper, along with a Gospel Zone presented by Servicemaster, a unique Radio and Recording Zone, the Commercial Appeal Sun Studio Zone and the Memphis Music Today Zone featuring emerging artists in pop, rock, rap and hip-hop. Working with the UrbanArt Commission, FedExForum also features
a public art project.
Throughout the arena, guests can admire images of original art featuring regional artists whose work interprets music of the region. The art was selected by a committee of music and art appreciators. The theme continues in the naming of all concessions and restaurants. Even the restroom icons feature musical images. Of course, the most authentic element of FedExForum’s Memphis Music theme is the fact that the Smithsonian’s Rock ‘n’ Soul Museum is located right on the arena grounds. The museum gives visitors an informative history of Memphis music and its role in the development of modern music. The Rock ‘n’ Soul Museum also makes a unique venue for pre or post game receptions and can be offered to groups at special rates.